Semiotic Analysis Of The Live Text Of The Opening Ceremony Of The Pyeongchang Winter Olympics

We live in a new media era dominated by visual representation,From the perspective of non-verbal communication,the importance of audio-visual symbols for the Olympic Games is self-evident.The opening ceremony of the Olympic Games as a media ceremony before the official start of the Olympic Games,since the first Olympic Games held in Athens,the Olympic Games are not without the opening ceremony.Early in the opening ceremony of the Olympic Games with a strong religious military color,experienced the vicissitudes of history and its own after the change,opening gradually evolved into a show host national memory and the Olympic spirit of cultural performances,we can feel a in the performance about host country national culture and the Olympic spirit of integration and interaction,through the opening ceremony of the Olympic Games,will be gathered to audiences all over the world to witness this special moment.Pyeongchang winter Olympics opening ceremony of the winter Olympics opening ceremony is held in South Korea,the academic analysis from the perspective of visual communication at the opening ceremony of the Olympic winter games research is relatively small,this article selects the opening ceremony of the winter Olympics pyeongchang recently as text analysis,to study of the opening ceremony of the culture carried by the image in the medium of television.This paper adopts the research methods of literature review,comparison and text analysis,hoping to analyze the deep meaning behind the cultural symbols permeated in the artistic performance of the opening ceremony of the pyeongchang winter Olympic Games.The study found that the audio-visual symbols in the opening ceremony of the pyeongchang winter Olympics implied the ideology and values of the Korean people,and the Korean people realized their national memory and Olympic cultural identity through the Olympic Games.This article from the winter Olympics and the winter sports development of South Korea,on the Olympics and the winter Olympics opening ceremony make simple combing to the development of the history of using the theory of semiotics and visual communication,analyses the opening ceremony of the video images and audio and visual symbol of entertainment programs and the cultural significance,through the theory of social memory clues,combined with visual communication theory to in-depth analyze want to build the opening ceremony of the Olympic spirit and the relationship between north and South Korea national,as well as to the use of the Taoist thought in the Asian culture and to ponder over a problem for the future of the world,hope that through this research for the opening ceremony of the Olympics make some shallow discussion,In order to better reflect on the significance and value of the opening ceremony of the winter Olympics in the future.