The Marketing Strategy Research Of Lanzhou HAYX Education Training Organization

Under the background of rapid social and economic development in China,all social strata begin to pay attention to children's education.Education in the foundation stage will play an important role in children's life development.At present,most families begin to carry out elite education for children.However,due to the uneven distribution of educational resources in China,the contradiction between the lack of public educational resources and people's strong demand for high-quality educational resources is hard to reconcile,and this contradiction will exist for a long time.In order to realize the all-round elite education for their children,more and more parents begin to look for after-school tutoring institutions,and after-school tutoring has also become the rigid demand of families.A large number of after-school tutoring institutions have emerged in the Chinese market to meet the needs of parents and students for after-school tutoring.Established in a relatively short time,Lanzhou HAYX education and training institution faces many competitors in the local education market,including both powerful education giants and private tutoring classes that are not qualified for running schools.In the fierce market competition,Lanzhou HAYX education training organization is facing heavy pressure of competition,in view of its typicality in small and medium-sized counseling organization in Lanzhou,through the systematic analysis of the marketing environment and marketing strategy of the Lanzhou HAYX education training institution,it can provide references for other educational institutions to take reasonable marketing strategies.This paper mainly studies the marketing environment of HAYX education and training institution.First,it analyzes the external environment of HAYX education and training institution,such as political environment,social and cultural environment,economic environment and technical environment.Then,based on the SWOT theory,the internal environment is analyzed,and the competitive advantages,disadvantages,opportunities and threats of HAYX education and training institutions are obtained.Based on the actual situation of the local education guidance market,the competitive environment is thoroughly analyzed.Finally,relevant data of HAYX education and training institution are listed,market segmentation theory is used to segment the target market of the institutions,and the target market after segmentation is further evaluated to find the market positioning of HAYX education and training institutions.According to the target market and market positioning of the organization,the marketing mix strategy suitable for HAYX education and training institution can be formulated.This paper also proposes marketing strategies and safeguard measures from seven aspects,including product,personnel management,channel,price,promotion,process and tangible display.At the end of this paper,the contents of the whole paper are summarized as well as the limitations are pointed out.The research results of this paper can provide theoretical reference for HAYX education and training institution and similar education and training institutions to carry out marketing activities,so as to enhance the core competitiveness of education and training institutions in the market and promote the sustainable development of education and training institutions.