Recearch On Marketing Strategy For Products Of Guang Zhou QH Education Training Organization

with the rapid development of economy,children’s education has gradually become an issue of great concern to every family,especially in the first tier cities,more and more parents are looking for extracurricular counseling institutions for their children,and after-school counseling has become the demand of many families.In recent years,with the continuous injection of capital into the education market,the education and training market has developed from the past family style and individual business to the direction of brand management and chain experience.How to play its own advantages in the fierce competition is a problem that traditional education and training institutions need to think about.In this paper,Guangzhou QH education and training institutions as an example,based on the theory of marketing management,through the method of case study,Guangzhou QH education and training institutions in the marketing clock to investigate and study the problems.Referring to a large number of domestic and foreign literature and related theories as reference materials,this paper analyzes the operation status of the group through the marketing strategy theory,the three key elements of market segmentation,target market and market positioning(STP for short),and the 7p service marketing mix strategy theory.SWOT tool is used to analyze the advantages and disadvantages,opportunities and threats of J enterprise,and combined with the enterprise’s own and regional characteristics,the demand of education and training market is investigated and analyzed.Based on the above research and analysis,from seven aspects of product,personnel management,channel,price,promotion,process and tangible display,the marketing mix strategy and safeguard measures suitable for Guangzhou QH education and training institutions are formulated.Based on this research,I hope this paper can provide effective ideas and reference for the marketing of education and training institutions in the same industry.