Study On The Problems And Strategies Of The Slogan Design In Primary Schools

As the carrier of school education,campus slogans shoulder the responsibility of educating people.At present,although campus slogans and school environment have improved as a whole,they are also in many cognitive misunderstandings or practical drawbacks.Based on primary school campus slogans,this paper discusses the problems of campus slogan design in primary schools and analyzes the causes of the problems,and further puts forward Strategies to solve the problems of campus slogan design in primary schools,in order to make campus slogans better serve human development.The paper is divided into five parts.The first part is the introduction.It mainly expounds the origin of this topic,the purpose and significance of the research,the related literature review,the definition of the core concepts and the research design.The second part is the significance of campus slogan design in primary schools.As the carrier of school education,primary school slogans convey certain contents to teachers and students on the one hand,and affect all teachers and students in its form on the other hand.Therefore,based on the theoretical perspectives of pedagogy,communication and advertising,this paper discusses the significance of primary school campus slogan design.Mainly include: help to achieve the dissemination of slogan content;conducive to the creation of a edified campus environment.The third part is the problem of slogan design in primary school campus.Through qualitative research methods,using the investigation methods of observation,interview and physical analysis,taking B Primary School as the main investigation object,combined with the campus slogans of other 7 primary schools,this paper summarizesthe current problems of campus slogan design in primary schools.the main contents are as follows: the deviation of the purpose of campus slogan design — to cope with inspection,to participate in evaluation and to discipline students' behavior;The content of campus slogan design is poor—one-sided extreme,outdated concept,divorced from reality;the form of campus slogan design is inappropriate—large number of distribution,chaotic spatial layout,hard tone expression;primary school slogan design neglects the participation of children.The fourth part is the analysis of the causes of the design of primary school campus slogans.Based on the above problems,this paper further analyzes the causes of the problems of primary school campus slogan design,which mainly include: the school has become the school of school administrators;the school administrators have insufficient understanding of campus slogans;the construction of school culture tends to be utilitarian;the school is regarded as an omnipotent institution.The fifth part puts forward the corresponding Strategies in view of the problems of primary school campus slogan design: first,to establish the guiding ideology of promoting children's development by establishing the purpose of campus slogan design;second,the content design of primary school slogans should follow the principles of science,ideology and logic.Third,the form design of primary school campus slogans should be lively and lively,such as: the combination of pictures and text,the font should be beautiful,the color should be vivid,the tone should be implicit,and the space should be left properly.Third,encourage children to participate in the design of school slogans.Fourth,let the school return to the education standard.