Application Of Short Video APP In College Students’ Ideological And Political Education

With the rapid development of network technology in today’s era,short video apps that have emerged in recent years have quickly occupied the areas of study and life of college students,which has brought new challenges and opportunities to college students’ ideological and political education.Under the new situation,based on short video APP and college students’ ideological and political education,we will deeply analyze the current situation,opportunities and challenges of short video APP to college students ’ ideological and political education,explore the application strategies of college ideological and political education,and improve college students ’ ideological and political education.Pertinence and effectiveness.The content of this article mainly includes the following four parts:The first part summarizes the basic concepts and characteristics of short video.On the basis of summarizing the connotation and characteristics of short video APP,summarize the relationship between short video APP and ideological and political education,so as to explore the opportunities and challenges that short video APP brings to college students’ ideological and political education,and short video APP in college students ’ ideological and political education.The use of strategies in education provides prerequisites.The second part is mainly about the questionnaires based on the specific situation of college students using the short video APP,and statistics and analysis of the results of the questionnaires issued and returned.This article mainly conducts a questionnaire survey and research by sending a link to the online questionnaire and filling it out online,and analyzes the overall situation of the effective questionnaire and the specific situation of college students using the short video APP.The analysis content mainly includes college students’ awareness of short video APP,frequency of use,purpose of use,and the impact of short video APP on college students.The third part analyzes the opportunities and challenges that short video APP brings to college students’ ideological and political education,and discusses the reasons for the challenges.Opportunities are embodied in four aspects: one is to open up a new environment for college students’ ideological and political education;the second is to enrich the information resources of college students ’ideological and political education;the third is to provide a new platform and carrier for college students ’ ideological and political education;the fourth is to strengthen college students The effectiveness of ideological and political education.The challenges are also summarized in four aspects: First,the complexity of short video APP information content has impacted the political beliefs of college students;second,the decentralization and fragmentation of short video APP information dissemination has weakened the dominance of education subjects;third,short video APP information dissemination The speed of information dissemination of video APP has aggravated the complexity of the ideological and political education environment for college students;fourth,the rapid development of short video APPs has made the response mechanism of college students’ ideological and political education backward.The reason analysis also puts forward four points: one is the low self-discipline and autonomy of college students;the second is that the subject consciousness of ideological and political educators is weak;the third is that there are fewer laws and regulations restricting short video apps;the fourth is that colleges and universities lack corresponding Short video APP management mechanism.The fourth part discusses the application strategy of short video APP in the ideological and political education of college students.Based on the analysis of the reasons why short video APPs bring opportunities and challenges to college students’ ideological and political education mentioned in the previous article,four specific strategies are proposed from the four aspects of college students,college ideological and political education teams,environment,and platform construction: First,improve College students’ self-cultivation in the use of short video apps;second,to strengthen the construction of ideological and political education teams in colleges and universities;third,to optimize the use environment of short video apps;fourth,to establish a short video APP communication platform for college ideological and political education.