The Influence Of Short Video On College Students’ Moral Values And The Countermeasures

With the accelerated application of face recognition technology,motion capture and other new technologies,short video has been favored by users for its convenient creation and sharing.Coupled with the comprehensive coverage of 4G network and the acceleration of 5G era,it is possible for the short video industry to enter the golden period of explosion.Short video apps saw explosive growth in 2018 and have become the most important form of entertainment for Chinese people on their mobile phones,according to data released at the conference.Especially for the avant-garde,good at accepting new things,the pursuit of personalized fashion for college students,is full of joy to become its loyal followers.However,short videos inevitably have a negative impact on college students’ moral values due to the mixed content of short videos,the large number of players and the lack of supervision of short videos.Based on May 27,2019,China’s network video conference "in 2019 the development of Chinese network audio-visual research report and ai media network provides about short video data to support,through the baidu,weibo search subject degree is high,high on the last two years short video case,combined with the ideological and political education,communication,psychology,and sociology and other related theoretical knowledge,analysis of short video effects on college students’ moral values and cause,is the problem of corresponding solution measures are put forward.Introduction: through the study of a vast amount of literature and the related case analysis,the system elaborated the "short video influence on college students’ moral values and countermeasure study" the topic research background,expounds the theoretical and practical significance of the research,the academic circles of the existing research results at home and abroad were reviewed and summarized,found insufficient and,which can be used for reference to further research and planning the research ideas and methods,this paper points out the difficult point in the process of research and possible innovation points.The first part: brief introduction of short video and college students’ moral values.Academic research requires a solid foundation of theoretical knowledge.This part will define the short video and college students’ moral values,and trace their origins.On the basis of other scholars’ research and the definition of related websites,the short video is defined based on its own understanding,and its characteristics and types are analyzed.As a necessary quality for human development,morality has always been the focus of scholars’ research,and college students’ moral values are the core of ideological and political education major research.Therefore,the research results are abundant,and the existing results are sorted out and elaborated according to their own ideas.The second part: analysis of the influence of short videos on college students’ moral values.Every coin has two sides,a short video is not exceptional also,also double influence on college students’ moral values,so we should use the dialectical,development,and contradictory analysis the problem,a short video on the one hand provides the opportunity for the development of college students’ moral values,for the college students’ moral values provide material formation,form the correct moral cognition,the cultivation of moral emotion,exercise of rich firm moral meaning perfect reasonable moral behavior.On the other hand,the short video frequently appears bad contents such as money worship,hedonism and egoism,while college students are in the formation stage of moral values and are easily disturbed by bad information,resulting in deviation of moral cognition,indifference to moral emotion,weak moral will and improper moral behavior.The third part: analysis of the causes of the negative impact of short videos on college students’ moral values.Dialectical materialism believes that the development of things is the internal cause plays a decisive role,the external cause plays a supplementary role.Short videos and college students as "parties",their own inaction is the key to the negative impact,of course,the government and universities as external forces,supervision and guidance is not an important factor for the negative impact of knowledge short videos.Therefore,this paper starts from the government,short video platform,universities and college students themselves to analyze the reasons for the negative impact.The fourth part: the countermeasures to avoid the negative impact of short videos on college students’ moral values.Look for causes of the problem,the purpose is to find a solution,so the analysis of the short video the cause of the negative influence on college students’ moral values,based on the integration of various forces,the government,the short video platform itself together,colleges and universities,college students,promote the positive role of short video,avoid the negative effects brought by it.The fiveth part:Conclusion.Review the research of this paper,summarize the shortcomings,for the future in-depth research to find the entrance,and hope to other scholars who put the short video and te moral values of college students together to find some help.