Research On The Negative Influence Of Webcast On College Students' Value And The Counter Measures

Over the past 70 years since the founding of the People's Republic of China,earth-shaking changes have taken place in our country,many areas such as economy,politics,culture,science and technology have made remarkable achievements,especially in the field of information technology.Development of 5G and smart phones has made great contribution to China's social development,some derivative products keep appearing,thus webcast comes into being.Under the influence of the development of the Internet and the popularization of mobile client,webcast became a new media with the characteristics such as convenient,rapid,simple,intuitive and timely.It has been the important way for contemporary college students to obtain information and communicate.But the content transmitted in live webcast are inevitably accompanied by personal views and attitudes of the anchors.Through the media,various or even wrong values are very easy to spread.Contemporary college students are the main participants in the live webcast.In view of this,it's necessary to learn of the influence of webcast on college students 'value dynamic,grasp the students' value development trend,and grasp the opportunities brought by information technology.Through these methods,we can innovate ideological and political education method and eliminate the webcast negative influence on college students' value.In this paper,the connotation and characteristics of webcast,values and other related contents are explained in detail.The reality of contemporary college students' participation in webcast is actually understood by means of questionnaire,and the collected data is systematically analyzed.This paper summarizes the negative impact of webcast on college students' value and analyzes the causes,and puts forward the corresponding countermeasures.It is hoped that with the joint efforts of governmentdepartments,institutions of higher learning,live broadcasting platforms and young students,the "variable" of webcast will be changed into an "increment" to promote the formation of correct values among college students.