A Study On The Buying Tendency Of Basketball Shoes By Amateur Basketball Player In Lan Zhou City

In recent years,the industries related to sports in China have entered a period of rapid development.In particular,since the State Council promulgated document No.46 " Some Opinions on Accelerating Sports Industry to Promote Sports Consumption " in 2014,the related policy regarding the sports industry development has been promulgated constantly.Basketball shoes are the most important expense for amateur basketball players in sports activities,and different amateur basketball lovers have different views on basketball shoes.About the amateur basketball enthusiast's purchasing shoe tendency in Lanzhou,the research can provide some theoretical help for basketball shoe manufacturers and the manufacturers related to sports industry,which is a constructive suggestion for basketball shoe manufacturers,making them design basketball shoes that more satisfy consumers.It can attract consumers to buy more innovative basketball shoes,and it can also be pushed by shoes,attracting more people to join the sport,and promoting basketball to better carry out extracurricular activities.In the study,taking amateur basketball lovers in Lanzhou as the entry point,it carried out research on the tendency of amateur basketball fans in Lanzhou to buy basketball shoes by the investigation of 500 amateur basketball lovers in various districts and counties of Lanzhou City as a research sample,using literature method,questionnaire survey method,interview method,data analysis method.It theoretically makes an analysis of the demand and purchasing tendency of amateur basketball fans in Lanzhou for basketball shoes and it's to made a description and summary,then it investigates the tendency of amateur basketball lovers to purchase basketball shoes through practice and carries on the related research.This study makes a study to the tendency of amateur basketball players in Lanzhou to buy basketball shoes from many dimensions,in which the function,design and style,brand image and star effect of basketball shoes are as a measurement indicators,in addition,the following conclusions are drawn based on the economic factors affecting amateur basketball fans,basketball shoe brand and its own factors,surrounding field factors and consumer personal factors: first of all,there is no obvious difference between different age,gender and education level about basketball shoes,and there are some differences.Second,the amateur basketball fans in Lanzhou focus on the function of basketball shoes on the attention of basketball shoes.Thirdly,amateur basketball fans in Lanzhou have a positive influence on the style design,brand image and star effect of basketball shoes;fourthly,the influence of different amateur basketball lovers on purchasing tendency is mainly their economic factors,surrounding field factors and some their own factors.Based on the analysis and summary of this study,the following suggestions are put forward: some young amateur basketball lovers need reason to purchase and consume basketball shoes,but there should not be blind comparison in consumption;for basketball shoe manufacturers,they need to improve their core competitiveness,work hard on the functional design of basketball shoes,and design high-quality and inexpensive basketball shoes;at the same time,they need to promote their products in many ways;design a more trendy style,making it suitable for amateur basketball lovers' daily wear outside of actual combat so that it can promote the purchase of basketball shoes with a more innovative style of basketball shoes,and make more people fall in love with basketball from basketball shoes,which not only promotes the development of basketball in extracurricular activities,but also promotes the fitness program of the mass.