A Study On The Behavioral Willingness And Influencing Factors Of American College Students Using TikTok

Nowadays,with the rapid development of network information technology,the technical requirements for users are getting lower and lower,and people are becoming more and more demanding with the development of the times.Under such a background,short video emerges The short video thinking that it was born has been optimized and upgraded,and it has gradually become one of the indispensable roles in the socialization of modern people.Through mobile terminals such as mobile phones and tablets,people can enjoy swimming in various worlds shaped by short videos.And Chinese Internet companies have also achieved remarkable results in the field of short video applications-Tik Tok has made a splash in the short video layout of international Internet giants with its unique advantages.In the context of the mobile Internet era,this article takes a combination of quantitative analysis and qualitative analysis to conduct research,uses in-depth interviews to explore the psychological feelings of American college students using Tik Tok,and uses questionnaire survey to collect the required samples.In the questionnaire section,the questionnaire was distributed using a combination of offline and online.Through the offline questionnaire distribution at Temple University,Drexel University,and the University of Pennsylvania in the United States,a total of 600 questionnaires were recovered,of which valid Based on 375 samples,SPSS data correlation test,descriptive analysis and regression analysis were carried out.The data analysis results were used to summarize the research findings of this paper and summarize the conclusions obtained through empirical investigation in this study.Obtain basic information pictorials of Tik Tok users through the statistical data,so as to grasp the basic behavior of the sampled Tik Tok user.The author attempts to explore Tik Tok's perceived value,usage satisfaction and behavior willingness from the perspective of user perception and usage behavior.Through investigation and research on user usage behavior,the relationship between subjective well-being,self-efficacy and behavioral willingness of American college students is explored and summarized The uniqueness of Tik Tok analyzes the existing problems of Tik Tok in order to provide a theoretical reference for the future development of Tik Tok and other short video platforms.Secondly,it analyzes the applicability of the usage and satisfaction theory in the field of mobile Internet.In view of the development and existing problems of the Tik Tok platform,the AIDA model and the technology acceptance model are integrated under the framework of the usage and satisfaction theory,thus building a set of suitable for short The theoretical model of the video industry,this work also promotes the development of the use and satisfaction theory in today's era.Finally,explore the behavior characteristics of American college students using the Tik Tok platform,comparatively analyze the user's expectations of Tik Tok and the degree to which Tik Tok satisfies the user's needs,thus revealing the shortcomings of Tik Tok,so as to better analyze the development status of short video platforms and Investigate the fundamentals of "appropriate medicine",and finally put forward suggestions for the business improvement of short video social media such as Tik Tok and its own development.