A Study On Service Marketing Strategy Of HQ Company

Education is the foundation of a country.With the development of China's economy,the improvement of national income,the increasing degree of globalization of society,and the increasing demand for studying abroad,then there has been a large number of intermediary service agencies studying abroad.The competition in these institutions is becoming more and more fierce,so it has caused some related problems.How to accept the opportunities and challenges brought by the external environment in the new era,improve our service level,and enhance our competitiveness,which is an issue worthy of attention for overseas study agencies.Under the guidance of the service marketing strategy theory,this paper takes the startup HQ corporation as the research object,analyzes the marketing environment of HQ firm,finds out the problems existing in the market situation,and at the same time proposes corresponding countermeasures for service marketing process.The first chapter mainly introduces the research background,research purpose and significance,research summary,research content and ideas of the thesis.The main background of the research background have two parts.One is that the number of self-funded students has reached a high quatity,and another is that the government policy supports self-funded service agency.The research purpose of this article is to combine the theory and practice of this thesis.The significance of the research lies in making my own start-up company bigger and stronger,and forming a service marketing system suitable for you in HQ company.The research review expounds the 7P service marketing strategy used by HQ companies from an international and domestic perspective,formulates the basic framework of thesis,and also elaborates the research methods used in this thesis.The second chapter introduces the relevant theoretical knowledge of service marketing,introduces the definition of service marketing,the 7P combination theory of service marketing,and the significance of service marketing to business management.The third chapter analyzes the marketing environment analysis of HQ company,introduces the company's current service marketing status,and introduces problems in the marketing process and analyzes the causes of the problems.The fourth chapter introduces the marketing environment of HQ company.It analyzes political environment,economic environment,social environment,and technological environment of HQ company.It also analyzes the industry and competition analysis.Finally,it tells HQ company's strengths,weaknesses,opportunities,and threats.The Chapter 5 focuses on the market analysis of HQ companies,analyzing consumer behavior,target customers,and destination countries.The sixth chapter introduces the long-term goals and short-term goals of HQ company,and also forms the service marketing strategy adopted by HQ companies based on the analysis in the previous chapters,The seventh chapter is about conclusions and prospects.Through in-depth investigation and analysis,this paper points out the service marketing tools that HQ Company should take into further consideration.The purpose of this paper is to play a certain role in the marketing management of the new type of study abroad service companies under the conditions of increasing competition in the environment of studying abroad.It can also provide a reference.