The Construction Of The Development System Of Sports Leisure Town In Zhejiang Province

Many problems have emerged in the construction of sports leisure towns in China,such as unclear development ideas and lack of scientific planning.How to build and develop sports leisure towns has become a problem,it needs to be solved from the perspective of the system.Based on the tourism system theory,this study uses literature analysis to extract important factors that affect the development of sports leisure towns,and initially build a sports leisure town development system model.Then the study interviews 10 experts who have practical or theoretical research experience in sports leisure town to modify the model.On this basis,according to the development reality of sports leisure towns in Zhejiang Province,the study investigates four sports leisure towns in Zhejiang Province and 521 tourists.It uses SPSS22.0 and AMOS24.0 software for data analysis to further revise the system model,and explore the differences in the importance of the various subsystem elements.Finally,it conducts a development system model of sports leisure towns in Zhejiang ProvinceThe research shows that:(1)The development system of sports leisure towns in Zhejiang Province is composed of four subsystems:demand subsystem,supply subsystem,intermediary subsystem,and support subsystem.There are interactions between each subsystem.Demand subsystem and supply subsystem promotes the upgrading and construction of intermediary subsystem and supporting subsystem.The intermediary subsystem has a transmission function to connect and guide demand and supply,while the supporting subsystem has an auxiliary role to support demand and supply.(2)The four subsystems contain different influence factors.The demand subsystem includes objective demand(leisure time,disposable income,consumption level),and subjective demand(leisure vacation,sightseeing,health care,fitness,and stress relief);The supply subsystem includes natural resources(geographic landscape,water scenery,biological landscape),cultural heritage resources(material cultural heritage,intangible cultural heritage),sports activities resources(fitness and entertainment activities,leisure experience activities,extreme adventure activities,festival celebrations Activities);the intermediary subsystem includes publicity operations(traditional media publicity,new media publicity,event publicity),service assurance(reception services,security services);the support subsystem includes basic supporting facilities(accommodation facilities,catering facilities,transportation facilities,leisure Recreational facilities),sports leisure atmosphere(government support,quality of local residents).(3)The influence factors of each subsystem are of different importance.Among the supply subsystem,the sports activity resource factor is the most important;the intermediary subsystem,the service guarantee factor is the most important;and the supporting subsystem,the infrastructure supporting factor is the most important.The development of sports leisure towns in Zhejiang Province needs to pay attention to the different needs of tourists of different ages,education levels,and monthly income,and grasp the important influencing factors for construction.(4)Sports leisure towns could integrate and improve the different influence factors from the demand,supply,intermediary and support subsystems in the future.