| Recent years, as well as country’s economy growth and citizens’disposable income substantial increase, more and more commercial bank business transformation and the vast number of investors’financial consciousness popularization, the status of personal wealth management service in commercial bank is more and more important. Although Yunnan province is located in the southwest border of China, which economic growth momentum is powerful, and personal wealth management market continues to expand, the J Bank Yunnan branch as one of the big five state-owned commercial banks, how can talent show itself the white-hot competition, becomes real wealth management bank? The student thesis discussed personal wealth management development in China, and introduced the personal wealth management business. At the same time, the method of SWOT analysis is used in the paper, from having advantages, disadvantages, opportunities, threats of the four aspects of the Yunnan branch of the individual wealth management business development to analyze, and a variety of methods to the study of personal wealth management, found the problems in business development, and draw lessons from domestic and international private wealth management experiences, combined with Yunnan province and J bank’s wealth management features, from product innovation, service process reengineering, professional quality training, play group synergy effect and other aspects discussed, targeted to existing problems put forward author personal views and suggestions. Based on the research of Yunnan branch of Bank of J in the high-class customer status quo, combined customer needs and work practice in the questionnaire, the paper tries to close to the customer’s needs in the greatest degree, analyze the market situation, help in the future work better for customer service. By the study of this subject, it is certain practical significance to the Bank of J in Yunnan province and the individual wealth management development. |
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