The Chinese Brand Growth Path Analysis

Create international well-known brand,to create the world famous brand has become China's enterprises to participate in international competition,and the most important way to a place.Explore the Chinese enterprise brand growth path,is the enterprise have to face the issue.For Chinese enterprises in the international development of objective facts,in-depth analysis the development of the enterprise brand internationalization specific problems that exist in the process,learn the advanced experience of others,looking for the Chinese enterprise brand growth path,is facing an important task of enterprise.Therefore,the study of this problem is double meaning of theory and reality.This paper argues that although China's current lack of world-class brands,but 30 years the leapfrog development of Chinese economy has made a number of deeply rooted in the hearts of the people in the Chinese market "national brand",and then enterprises to expand overseas market,its brand influence is also began extending to overseas.This batch of domestic outstanding brand enterprise in China's economic history has special significance;Their growth history written by Chinese brand growth path,and their success is mapping the China market is complicated and the handing down of China's economy.This article lists the China brand good example.And brand to the Chinese enterprise five key turning point in the process of growing up are detailed described.And at the end of the article to find the Chinese enterprise brand development direction in the future.