Research On The Development Of Tourism In Shanxi Province Based On SWOT Analysis

Tourism is a comprehensive industry,which has been known as "smokeless industry"and "sunrise industryn" ".The tourism industry is not only the regional image performance,is an important part of the regional economy,this is because the development of the tourism industry can promote economic development,but also promote the residents' living standard,education level,moral level,culture level and so on,because of this,the tourism industry has a very important significance for regional economic development.As the birthplace of Chinese civilization in Shanxi Province,rich in tourism resources,development advantages,tourism has great potential,especially the attention of the Party Central Committee and the State Council and the Shanxi provincial government in recent years,Shanxi province's tourism industry constantly upgrading,transformation and upgrading of the effect of increasingly prominent,and laid a solid foundation for economic development society.However,compared with the domestic tourism developed provinces,we should also be aware of deficiencies,especially the concept and mechanism of the development of the necessary scientific and industrial development in infrastructure and lack of talents and so on,we also need to make great efforts,make great efforts to strengthen.To sum up,the author will study the development of tourism industry in Shanxi as the topic.This study is divided into five parts:the first part of the study on the present situation of the research background,research significance,domestic and international tourism industry is discussed,and puts forward the innovation;the second part describes the basic concept of the tourism industry and the related theory;the third part of the analysis of the situation,Shanxi tourism resources distribution and the current development situation;the fourth part uses the SWOT method to analyze the advantages and disadvantages,opportunities and challenges of the tourism industry in Shanxi;the fifth part on the basis of the above,put forward the development strategy of tourism in Shanxi province and strengthen government leadership,promote resource integration,adhere to the "Travel +" as the main starting point,to strengthen the tourism infrastructure construction and create a good environment for development,strengthen the construction of talent team,specific countermeasures and suggestions to strengthen publicity and promotion.