Research On SH Company:Development Strategy Of Medical Appliance Manufacturing Enterprises

Since the speeding up of the global ageing speed,medical appliances and instruments market demand has increased rapidly,and medical industry has become a focus of attention of various countries in the rapid development of global medical device marke.Meanwhile,medical device industry in China is also in rapid rise,for the domestic medical device manufacturing enterprise has provided a broad space for development.In this case,it becomes more and more important for the research of development strategy in medical device field.In order to survive and develop in a complex and changing environment,strategic management is essential.Enterprise development strategy is a part of corporate strategy;the main research is about the growth of enterprise,in the process of enterprise growth,overall,long-term,fundamental strategy.Whether correct or not,the strategic management is related to the decline and fall of the enterprise in the market competition.It is pointed out in the competitive environment of enterprise survival and development direction.Only reasonable enterprise can protect the enterprises not to take detours,healthy development.In this paper,the present market developing situation analysis from entire medical device industry,make the analysis on the external environment of SH medical device Ltd.Based on enterprise's core values and the overall strategic target,accounted for the overall corresponding development strategies,including specialization strategy,differentiation strategy,integration strategy and step the product development strategy,to find a suitable medical device company development,These strategies could be used as reference to other medical device manufacturing enterprise as well.In the process of strategic analysis,using a variety of methods of strategic analysis,including analysis of PEST method in the external environment,industry environment analysis of five forces model,the Boston matrix analysis of the use of main products,and analysis the strategy of the SWOT strategic analysis.And then put forward the development strategy in the future years should take,and make a detailed of the force in future development strategy.