A Study On The Profit Model Of E-commerce Enterprises

With the constant innovation of business model,the network in the field of retail markets and spawned a different mode of operation,some electricity to catch people tend to be "one-stop" work style shopping features,to create a large comprehensive network of stores,such as taobao,Tmall,jingdong mall,etc.And some of the electricity is targeted to do a business category,independent procurement their sales,passionate about vertical electrical business form,designed to market in a category irreplaceable position,such as dangdang,gather beauty is superior,networks,etc.In 2014,the listing of alibaba,jd.com and jumei made the online retail market more competitive.Now the business model innovation on the Internet is very fast.With the development of the online retail market,more and more new ways of operation are being produced.Some e-commerce platforms or businesses consider the demand of one-stop shopping for Chinese people,and use the large comprehensive market as their development goal.The typical ones are taobao,Tmall and jd.com.And some of them are in the vertical field of deep ploughing,completely proprietary,and strive to become a vertical field of professional e-commerce.Such typical representatives include dangdang,jumei and so on.Since 2014,the online retail market has faced more fierce competition due to the listing of multiple home appliances(alibaba,jd.com and jumei,both listed in this year).In the early days of the competitive market environment,gather beauty is superior to obtain a profit,but in recent years,with the intensification of competition and get the optimum taste their own problems,lead to less profit,based on light assets profit model,the optimal product profit models for analysis,evaluation gather beauty is superior in shadow tiger satisfaction,on the basis of summarizing its profit model frame,at the same time will get the best product and product will compare,based on the perspective of industry analysis of the development level in the industry and then confirmed the gather beauty is superior operation developing rapidly,and a good user management become the root cause of the sustained profitability.Finally,this paper combines the current situation of the profit model of jumei,and puts forward some Suggestions on the improvement of the existing problems.In this era of the rise of the Internet,e-commerce is also developing towards diversification and expanding its research direction.It can be predicted that the academic research on the profit model and business model will achieve further development.In order to get more detailed data,we can spread out more analysis directions,including sales channels,target groups,customer relations,fission models and other business models.In the future data research,the high-end data analysis software and other data mining technologies can be used to analyze the important data of enterprises and strive for the most comprehensive analysis.