The Research Of Group Design Interaction Based On Concept Generation Of Service Design

Nowadays,the social division of labor has been increasingly specialized,making it the more important that the working mode shifts from the individual working to the group working.Collaborative design is an important direction of the design industry and also an inevitable trend of the specialization and the development of design technology.The current study objects on design thinking and design activities are mainly individuals,however,the study for groups,especially on individual design activities,the interactive model of the group and group discussion is lacking.Besides,how individuals inspire their greatest creativity in the group,the different design activities of designers of different levels in the interaction and the role of individuals in the group interaction have become inescapable parts of the group collaborative design.Based on the above,the research contents in this thesis is determined: The Research of Group Design Interaction Based on Concept Generation of Service Design.The thesis firstly analyzes the reasons for the rise of the service industry,illustrates the core elements of the service design,and then summarizes the key factors,advantages and risks of the group cooperation by comparing the domestic and foreign cooperation cases and theory analysis and combining the interaction effect of members,cooperation way and communication mode.Finally,through the design experiment,we observe and analyze the design interaction features of designers at different levels of design capability in double-mode group,generalizes the composition of the group dialogue into thinking attribute and non-thinking attribute,and divides the dialogue into interaction stimulation and consecutive dialogue according to the dialogue component under the analysis criteria of data relative to trigger relations.Through the analysis of data,we found that the role labels of each member are determined by the two dimensions which is "attitude layer" and "behavior layer".And it is concluded that the core roles of double-mode design group are the active searchers,active creators,active producers and active reasoners,and summarizes the core design behavior.In the aspect of dialogue,the group showed three model of cooperative dialogues: unilateral leading mode,alternating dominant mode and semi-alternating semi-dominant mode.In the frequency of dialogue,the groups showed three peaks of interaction stimulation,which are the search peak,the produce peak and the reasoning peak.And in the above three aspects,the study found the differences between designers at different levels of design capability.This thesis finally summarizes the shortcomings in the design interactive experiment and also puts forward some vision and prospect of future research on the interaction of group design.