A Study Of The Design For Yixing Tourism Souvenirs Based On The Concept Of Participatory Design

China’s tourism industry is experiencing a period of rapid development during the recent years.Benefit from this,‘catering, accommodation,transportation,shopping’and some other related industries has also been a great development.Among these industries tourism shopping is the fastest growing industry.A recent research has shown that during the trip tourists will account for half of the cost of outbound travel spending,and the cost to purchase souvenirs will account for 60 percent of shopping expenditure.Therefore,the development of tourism souvenirs can dramatically increase the city’s tourism revenue.Yixing is a major tourist city located in the Yangtze River Delta region,this city is also experiencing rapid development In this wave of enthusiasm.But the development of local tourist souvenirs doesn’t keep up the pace of development.And the current use of tourist souvenirs development model is depend on the designers to create.The final design dosn’t rooted in local life,it’s difficult to obtain recognition of the locals.And also due to the lack of deep communication with potential users, these products can not satisfy the needs of users.So to explore new design ideas is very necessary.We hope to integrate the stakeholders together to discuss and make decisions within a team,through such cooperation can bring some new ideas for souvenirs design.Firstly,this study summarizes the unique geographical and cultural characteristics of Yixing,the problems of Competing products on the market the problems currently,the tourists shopping behavior characteristics through desk research and field visits.Secondly, this paper theoretically proves the feasibility and necessity of applying participatory design philosophy to the development of tourism souvenirs.And discusses the participatory mechanisms and project outcome transfer mechanisms during the theoretical exploration stage.Finally,based on the previous theoretical exploration,the author started to organize stakeholders to practice participatory design workshop.Through the cooperation between the participatory team,we proposed the design of the product.Then we screening the programs by using the evaluation matrix manner.With the help of relevant professionals we will complete the program.And the final design will be Amended and put into practice.Through the practice of participatory design activities the author finally summed up the general model of developing tourist souvenirs based on the concept of participatory design.The study also analyze the role of the relationship between the team members,summed up the opportunities and Challenges encountered during the activity and put forward opinions and suggestions for carring particitory design activity to design souvenirs.