Research And Application Of Marketing Assistant Decision Technology In Distribution System

The rapid development of e-commerce is inseparable from the support of various ecommerce platforms.The distribution system is a kind of e-commerce platform supporting the distribution pattern.The third party distribution system has relatively perfect basic functions,and has the advantages of being settled conveniently,so most businesses initially choose to rent the third party distribution system.However,the third party distribution system is functional,which not only can not meet the personalized needs of the business,but also even "kidnap" businesses.Therefore,in the process of business development,many businesses want to have an independent distribution system that can meet their needs.The main work of this paper is to study the marketing assistant decision-making technology,and to design and implement a distribution system with high practicality.Firstly,this paper studies the development status of the distribution system,and analyzes the basic needs of the distribution system and the needs of marketing decisions.Then do the researches on the marketing assistant decision making technology,including sales forecast,the profit and loss simulation of marketing plan,the functional expansion interface design and so on.In terms of sales forecast,sales forecast accuracy increases by considering the factors of marketing.Then this paper accomplishes the overall design of the distribution system,including the system structure and function modules.On this basis,according to the design scheme,this paper implements the distribution system which includes web management platform and APP client of the distribution system.The distribution system designed and implemented in this paper can not only effectively support businesses to carry out distribution activities,but also provide a variety of auxiliary marketing decisions for merchants,which has high practical value.At the same time,the distribution system has functional expansion interface,which provides technical support for adding new marketing decision-making module.The design of functional expansion interface will lead to a good reference value.