The Development Research Of Shandong Black Cattle Industry Based On The Perspective Of Agricultural Industrialization

"Shandong black cattle" industry as an important part of Gaoqing featured agriculture, has played a very important role in promoting transformation of the agricultural industry structure upgrade and Gaoqing County agricultural development. After several years of development, the contribution of "Shandong black" industrial in development of agriculture is gradually expanding, and it has gradually become the pillar industry and leading industry in Gaoqing County economy. "Shandong black" industry development is not only an important project of the whole Gaoqing County economic development, but also is one of the sixteen key projects of the “Yellow River delta efficient ecological economic zone”. Therefore, "Shandong Black" industrial development is not only related to the overall industrial upgrading and structural transformation of the whole process of Gaoqing County, but is also related to the success of efficient ecological economic zone in the the Yellow River delta to realize. This article from the perspective of agriculture industrialization, to learn "industrialization development in Shandong Black Cattle". The main ideas of the research is based on the current development model of Shandong black cattle to "leading enterprises + production base + farmers" primarily, therefore the leading enterprises in the process of industrialization plays an important role in driving, leading enterprise performance will be on "Shandong black" industrialization degree plays very important non effect.Therefore the research will focus on the "leading enterprises of Shandong Black Cattle" industrial performance above, by constructing a comprehensive performance evaluation index system, the leading enterprise performance as the target layer. The target layer below is divided into the potential performance, financial performance and social performance 3 criterion layers. Then uses the AHP to determine the weight of each index, analysis the use of fuzzy comprehensive evaluation, based on the fuzzy membership degree of each index, find out the results of fuzzy comprehensive evaluation to the final result, the comprehensive evaluation of the performance of the results is the leading enterprise of the Shandong black cattle. Finally, the need according to the assessment results and set the table according to the previous research experience and expert opinion preparation of Shandong black cattle industrialization degree weighted value and standard score, the range of control enterprise comprehensive performance evaluation results of the interval, that at present Shandong black cattle industrialization degree. The last results is, the current Shandong black cattle industrialization level is still low, the leading enterprises in the performance of financial performance is relatively high, for 0.43, followed by the potential performance, the weight is 0.33, the last is the social performance, 0.24. Therefore, although the current Shandong black cattle industrialization degree is relatively low, but still has great potential for further development, with the enterprise’s own good operation, in the future it will certainly be able to make more contribution on the "three rural" question.