Research On The Development Of Internet Fragmentation Insurance In China

With the improvement of comprehensive national strength and increasing emphasis on Internet technologies,China has achieved many remarkable achievements in the Internet era.In 2012,China first proposed the concept of “Internet Plus,” it is not just a simple addition,but it has given the traditional industry Internet features to enable deep integration between the two.In the insurance sector,the Internet small amount fragmentation insurance(ISAFI)is playing such a role.Small amounts mainly refer to low premiums.Fragmentation mainly limits insurance coverage and content.The insurance coverage of the ISAFI is limited to the risks arising from a particular scenario.With the development of Internet technology and Internet insurance technology,China's ISAFI is in an explosive development stage,and it is gradually becoming a new premium growth insurance for Internet insurance.In the very period when the development of traditional Internet insurance encounters a bottleneck,the ISAFI bears a more important mission.Therefore,it is particularly necessary to explore the development of ISAFI.This paper takes the two representative small-scale ISAFI of mobile phone capital security insurance and return shipping insurance,which were introduced by Ant Financial Group,as an example to analyze the characteristics,advantages of the ISAFI,and the impact of its development on the insurance industry.The ISAFI is a new insurance field.Its development is like a double-edged sword,which will inevitably have both positive and negative impacts on the insurance industry.Clearly understanding the impact of developing ISAFI on the entire insurance industry could lead a deeper exploration of its development.At the same time,according to the status quo of China's ISAFI and combined with the mature experience in the relevant areas of small amount fragmentation insurance in the United States,Japan,and the United Kingdom,the problems in the development of China's ISAFI are further addressed.The ISAFI is a product of the deep integration of the Internet and insurance.Certain problems must exist in its development.So,how to deal with and solve these problems correctly is what we must demonstrate and explore.According to the status quo of China's ISAFI development,constructive suggestions and suggestions for solving these problems areproposed.This will further promote the improvement of China's ISAFI,and will drive the entire insurance industry to develop in a better,more convenient and safer direction.