The Study On The Countermeasures Of Insurance Popularization In The Town Of A,Meixian

Insurance can promote the overall,coordinated and sustainable development of the economy and society.In recent years,as an important component of the insurance industry,agricultural insurance or rural insurance has become an effective mechanism for more developed countries to weaken natural disasters or other hidden dangers that bring negative impacts to farmers.In China,government has paid great attention to the development of insurance in rural areas in recent years.And then,the income and cultural level of our peasants are also rising.However,the current popularity rate of insurance in rural areas is still not optimistic.And this not only restricts the sustainable development of China's economy and society,but also brings hidden danger to the stability of farmers' lives.Improving farmers' awareness of insurance,and thus increasing the rate of farmers'insurance,is not only the urgent demand of the insurance industry,but also the needs of farmers' subsistence and the sustainable development of agriculture.Therefore,this study selected a town in Guangdong,Meixian province for investigation and study.Through in-depth analysis of the current situation and existing problems of insurance popularization in rural areas of this town,and based on the search and analysis of the reasons behind the problem,the paper tries to find out how to optimize the rural insurance popularization in the region.Through this study,not only for the town to popularize rural insurance policy recommendations,but also for China's other rural areas to provide reference for the spread of insurance.The study found that the town of A insurance penetration problems are as follows:(1)from the government's point of view:part of the staff of the concept of understanding is not in place,the lack of relevant human support,existing propaganda work has some shortcomings;(2)from the insurance company's point of view:to carry out rural insurance universal insurance company the relevant departments or less,insurance companies pay more attention to the rural insurance coverage is not enough,the insurance company and the government cooperation consciousness is not strong.Based on the investigation and related theories,this paper puts forward some countermeasures and suggestions to optimize the insurance popularization in A town.This study believes that the optimization of rural insurance popularization work in A town can be carried out from four aspects,such as "pay more attention to the popularization of rural insurance""improve work method on the popularization of rural insurance""improve the ability,quality and professional level of insurance popularization among insurance companies in rural areas"and"Insurance companies should speed up the construction of relevant supporting systems or measures,and reduce the asymmetry of information from the macro environment".