Research On Influence Factors Of Xiaomi Company's Community Marketing

With the rising of Internet and e-commerce,the relationship between enterprises and users is showing a new form.In the era of mobile e-commerce,the traditional e-commerce mode is also undergoing great changes.As the first domestic Internet thinking company to successfully operate the brand community,Xiaomi has a reference value in the operation mode of social marketing.Based on the case study of millet,this paper analyzes and summarizes the success experience of millet company from the perspective of community marketing,and discusses how millet constantly creates miracles in the fierce competition of e-commerce market and its creative social marketing operation mode in the era of mobile e-commerce.It provides reference and suggestions for the community marketing operation and the development and application of the Internet age.This article uses case analysis,through the case of millet company,from the perspective of customer relationship management to analyze and summarize the model of the millet company's community marketing,to explore how millet companies constantly create sales miracles in the competitive electricity market and the unique brand community operation mode in the era of mobile electric business,and summarize the social marketing..The three dimensional model of the influencing factors of the community marketing is creatively proposed and an exemplary role of the community marketing operation model is analyzed.This paper studies the new marketing model of community marketing based on the perspective of customer relationship management,and can also make the enterprise better understand the value of the community to improve the customer relationship and help the enterprise to improve and improve the marketing strategy.It has a certain theoretical and practical significance.