Research On The Improvement Of The Overall Competitiveness Of NGH Design Institute

With the landing of "broadband China" strategy,broadband users are growing rapidly and broadband speed is rapidly increasing.The applications of e-commerce,mobile games,high-definition video and high-speed downloading have also been increased,and higher requirements for the quality of broadband service are also raised.The complaint ratio of broadband users is increasing because of the quality of broadband service.The complaint of broadband service quality has become the key complaint area of the user.It also affects the development of broadband service and the brand image of the operators.The quality of broadband service end-to-end has become a key factor for the competitiveness of carrier broadband products.In the fierce competition environment of current broadband service development,broadband operators must start from customer perception,excavate the indicators that can respond to customer perception,deeply analyze the problems of broadband quality,quickly locate the problem of broadband quality,put forward the improvement scheme,and carry out the construction,maintenance and optimization of broadband network.Work to improve the quality management of broadband end to end service and enhance the competitiveness of broadband products.This paper is based on broadband services such as web browsing,video,downloading,games and so on.Based on broadband service technology as the theoretical basis,it promotes users to use broadband service quality test APP to collect test data,and combines the experience of broadband Internet quality optimization by using broadband service technology as the theoretical basis.The factors that affect the end to end service quality of the broadband are analyzed and studied,and the optimization ideas of the various links from the terminal,the bearing network and the content source are set up,and the methods to improve the end quality and user perception of the broadband service are found.Improve product competitiveness and operation support ability.The research results can provide guidance to operators in broadband construction,maintenance,optimization and customer service personnel.