Xinxiang Unicom Broadband Market Analysis And Marketing Strategy

The paper introduces the competitive situation and developing trend of the broadband technology after the telecommunication industry restructuring operation, and analyzed the competition situation as a city of northern provinces of China unicorn branch.according to the understanding to broadband industry, took on the PEST analysis and application of SWOT analysis, meantime,also used potter's competitive model to analyzed emphatically the competitive advantage of xinxiang unicom branch.With the development of the information society, broadband Internet business as a national economic promtive industry has change gradually from the demand elasticity to demand rigidity. But as the country's telecoms industry restructuring, with 3G and wireless local-area network (WLAN) gradually operation, broadband Internet market presents new competition pattern:China telecom, China unicom, China mobile in different regions, different fields have differentiation of broadband competitive advantage, broadband market competition gradually reflect a kind of systematic characteristics. And from the Angle of marketing, and puts forward the xinxiang unicom in xinxiang broadband market development and competition should be the main marketing strategy and control points.Finally, the paper on the marketing strategy and control points, points out that the evaluation of the strategy and the control points is analyzed according to the actual local resource of residental net, as the dominant operator broadband, xinxiang unicom shall take broadband development and competition as a systems engineering, can maintain xinxiang unicom competitive advantage.