Forest Research Of Tourist Experience And Needs Of Accomodation Product In Forest Recreation

With the rapid development of China’s tourism industry, forest recreation has become a popular favorite in tourism activities. Currently, scholars who study Forest Recreation mainly focus on forest park recreation experience, the plan for forest park, forest tourism marketing and product development, management system of Forest Park and so on. Nevertheless, the researches on products about forest recreation accommodation stay relatively few. Forest recreation as a model of sustainable tourism development, emphasizing the importance of returning to nature, nature conservation, and the principle that the recreation activities should be harmony with nature. However, accommodation is an important part of forest recreation, the development of which not only guide visitors to invest in accommodation, but also greatly reduce the conflicts between tourism and conservation, helping to create enormously ecological, social and economic benefits.In this paper, Zhangjiajie National Forest Park is set as an example. After looking up relevant documents; conducting questionnaire survey; and counting up and analyzing the essential information of forest recreation tourists, traveling situations, reliability and validity, customers’ satisfaction, and importance of indicators of tourists’ accommodation choice, and differences of visitors’ choices, this paper make a conclusion and then give some advice for promoting products of forest recreation. This paper shows that the interviewed visitors are generally satisfied with accommodation products in Zhangjiajie National Forest, but not in the food, quality of service and the software facilities. When choosing accommodation products, tourism environment, rooms, catering, accommodation services are most valued. Tourists have different choices in external public facilities, hardware and software facilities according to their age, sex, occupation and degree of education. For the above conclusions from the planning and development of a variety of forest recreation Type of lodging, improve forest recreation accommodation product quality, improve the quality of catering concern Brunch, improve service quality lodging brand created four aspects to improve forest recreation products tourist demand for accommodation advice.