Analysis Of The Structure And Evolution Of Alibaba's Business Ecosystem

Since the concept of e-commerce was introduced in the 1990s,under the guidance of the government,China's e-commerce has been developing rapidly and has gradually become an important force to accelerate the growth of the entire social economy,with the development and improvement of the Internet infrastructure.As the rapid development of e-commerce in China,the e-commerce model in which enterprises and individuals trade around third-party platform have emerged.In this model,e-commerce is no longer just a simple electronic transaction between buyers and sellers,other industry organizations such as banking,logistics,certification,software,insurance and advertising are gradually gathering on that e-commerce platform around the needs of network customers.From the perspective of ecosystems,this paper firstly discusses the composition of business ecosystems and e-commerce ecosystem on the basis of business ecosystem theory,and concludes that the e-commerce ecosystem consists of leading population,key population,supporting population and parasitic population,and the environment that affects its survival.Secondly,based on the analysis of the business ecosystem life cycle,the evolution path of the e-commerce ecosystem is analyzed,and the core tasks of the e-commerce platform enterprise in each evolution stage are summarized.Then,taking Alibaba Group as a case,a successful representative of China's e-commerce platform enterprises,the composition and evolution of Alibaba's commercial ecosystem are analyzed from static and dynamic aspects respectively.Finally,taking the composition of the e-commerce ecosystem as a starting point,the paper proposes the construction and development recommendations of an e-commerce ecosystem from the aspects of population cultivation and environmental cultivation.