Study On The Internet Marketing Strategy Of WT Tea Company

With the increasing popularity of the internet,the operating environment of Chinese tea companies is undergoing tremendous changes.The rise of new media platforms and changes in consumer buying behaviors and spending habits have brought new opportunities and challenges to tea companies.In this context it is very important for the newly established tea company WT to cultivate its own competitive advantage through the choice of internet marketing strategy to ensure its survival and development.This article adopts a combination of theoretical and practical research methods.Based on the 4V marketing theory,STP theory and SWOT analysis method,it comprehensively analyzes the strengths,weaknesses,opportunities and threats faced by WT Tea Company.The market positioning of WT Tea Company is established through market segmentation and target identification.Based on the research on online shopping behavior of target consumer groups,WT Tea Company's internet marketing strategy is proposed from four aspects:differentiation strategy,functional flexibility strategy,added value strategy,and resonance strategy.Then,the establishment of organization and staffing,optimization of marketing content.,technical upgrading and strengthening of external business development are put forward as the implementation measures of its internet marketing strategy.