The Effects Of Tourism Destination Service Quality On Revisit Intention

In pace with the fast growing of tourism industry across the world,the academe considers the tourism industry is playing a more and more important role in the global economy.Tourism industry is formed by tour visiting,catering,entertainment,accommodation,transportation,special local product,etc,it contributes tremendously to the economy.Currently,Thailand has become the top choice of tourists world widely.Based of the tourism data of China,Thailand is a relatively popular tourist attraction of all time,moreover,there is an increasing number of Chinese tourists like to travel in Thailand.Tourist revisiting is a notable topic for both tourism industry and academe.Revisit intention is concluded as,after visiting or engaging in one certain destination or tourism item(tourism product)for once or more than once,the traveler's willingness and intention to visit or engage in the same tour at another time.Usually the visitor' s decision on revisit,is out of the icon approve of tourist attraction,it also means,the core tourism resource,sightseeing items,service quality,cultural intension and even the item design is approved.This study starts from the view of the Chinese travelers in Thailand,analyzed the tourist revisit intention and built the tourism service quality model.By means of questionnaire survey,and SPSS analysis software,this study conducted describable statistical analysis,mean value analysis,reliability analysis,factor analysis.regression analysis and correlation analysis.The study results indicates that the tour resource service quality,tour service personal and entertainment service are all imposing a positive influence on tourist revisit intention.At the end of the study,targeting on the service quality improvement and promotion of Thailand tourism attraction,suggestions for improving tourism industry are given.The final aim of the study is to provide informative advice for sustainable Thailand tourism development.