Study On The Development Of Tourism Service Trade Between China And Thailand

Since ancient times,there has been close trade between China and Thailand.With the increasingly close political relations between China and Thailand,the two countries have promoted each other to a comprehensive strategic partnership and constantly expanded the areas of cooperation between the two countries.Tourism is not only Thailand but also an important source of foreign exchange earning for China's service trade sector.At present,service trade has become an important area of China Thailand trade cooperation,and China and Thailand show great interest in tourism cooperation.According to One Belt One Road initiative and the construction of the Sino Thai railway,China and Thailand will be enjoy a deeper development in tourism service trade.This paper analyzes the current situation and influencing factors of China Thailand tourism service trade.In the development of tourism services in China and Thailand,the trade of tourism services in China and Thailand has shown a rapid growth.By comparing RCA index with TC index,it is found that the competitiveness of Thailand's tourism service trade is significantly higher than that of China,and the competitiveness of China's tourism service trade shows a downward trend,while that of Thailand shows a significant upward trend.In terms of the development of bilateral tourism service trade between China and Thailand,the number of bilateral inbound tourists has been increasing,and the tourism revenue has also increased significantly.In the structure of tourism consumption,the proportion of shopping,accommodation and catering is higher,and the proportion of medical treatment is the lowest.At present,China has become the largest tourist source market of Thailand's tourism service trade,Thailand is also one of China's important tourism service trade markets,but there is still a large development space.At the same time,this paper analyzes the influencing factors of the development of China Thailand tourism service trade from six aspects: tourism production factors,tourism demand factors,tourism related industries,the scale of tourism enterprises and international cooperation,government policies and opportunities,global politics,economy,public health emergencies.Secondly,this paper analyzes the problems of China Thailand tourism service trade from two aspects: China and Thailand.In China,there should be some problems,such as the openness of tourism service industry,the sustainable development of environment,the inadequate management of tourism resources by the government,the poor service level and the service quality of employees;in Thailand,there should be some problems,such as the safety of tourism,the construction of transportation infrastructure,the environment of tourism,the quality of tourism employees,and cultural differences in industry.According to existing problems,this paper puts forward countermeasures and suggestions for the further development of China Thailand tourism service trade from China and Thailand.On the one hand,China should further expand the openness of tourism,realize the sustainable development of environment,strengthen the tourism management function of the government,improve the service level and the service quality of employees,and promote the development of China Thailand tourism service trade from the government level.On the Thai side,we need to ensure the safety of tourism,further improve transport infrastructure,improve tourism environment,improve the quality of tourism practitioners,and solve the problem of cultural differences.