Business Model And Implementation Path Of Maternal And Child Care Institutions

Since twenty-first Century,the global industrial structure has entered a new stage of transformation from "industrial economy" to "service economy".The rapid segmentation of service industry has continuously spawned new service formats,and has promoted the emergence of new service formats and service models,providing more space for the development of modern service industry.With the continuous development of China economy,improve the people's living standards,affected by the thousands of years of traditional culture and lifestyle,women's health has attracted more and more attention,the "mother industry" is known as the sunrise industry in twenty-first Century,especially the female postpartum rehabilitation and nursed back to health directly affect their physical and mental health,confinement of recuperation good or bad is related to maternal and infant health two generations,so the maternal health confinement paid much attention.The selection of maternal and child care institution of this industry as the research object,based on the comprehensive analysis of domestic and foreign research status,to XZJ the confinement club as the research object,through careful investigation of China's maternal and child care institutions business model and market development status,analysis of maternal and child care institutions where the problem of internal and external environment,the research and implementation of path of the commercial mode of maternal and child care institutions,to promote the development of XZJ confinement club and the entire industry standardization development.Mainly from the following four aspects:Firstly,this paper introduces the problems existing in the business model of the maternal and child care institutions in China,and puts forward the significance and value of the research.The domestic and foreign business model based on the existing theory and research model,discusses the current research on business model theory,the nine elements of business model based on the model,put forward the strategic analysis and the value curve for maternal and child care industry.Secondly,based on the current situation of the development of maternal and child care industry and development,reveals the reality of the existence of problems in China's maternal and child care industry,to study XZJ the confinement clubs,use PEST model to analyze the macro environment of maternal and child care industry,using the five forces model analysis of the confinement club competition in the industry,combined with the development status of the confinement club XZJ and the internal resources,strategic environment facing business model refactoring XZJ comprehensive analysis of the confinement club.Thirdly,based on the analysis of the strategic environment of the confinement club XZJ,SWOT analysis of the business model method based on the confinement club,and through the key risk control and financial analysis on the strategy of the strategy,the confinement club selection "direct chain operation" in the lateral region,select the "pre hospital cooperation + middle service intensive farming in the longitudinal management(high-grade differential customer service different separation)+ nursery door-to-door service + middle confinement package takeaway,this three-dimensional business model,from the entrepreneurial team adequate resource accumulation,construction of this kind of business model can fully exploit the commercial potential,enhance market competitiveness cannot be copied.Finally,through industry standardization,government supervision,enterprise service management system and strategic management and evaluation mechanism in four dimensions,improve the realization path of XZJ confinement club business model,management is the core of the mechanism of strategic evaluation,qualitative and quantitative comprehensive analysis,the business model for XZJ construction of the Confinement Club Road to realize the benign interaction,to achieve sustainable development.The results of this study can enrich the business model framework of maternal and child care institutions and maternal and child care industry,especially the marketing environment,business model analysis and path for the construction of the confinement club segment of the choice to provide some suggestions and methods.