Research On The Optimization Of Enterprise Culture During The Strategic Transformation Of CC Company

The enterprise culture takes the enterprise management philosophy and the enterprise spirit as the core,condenses the enterprise staff to belong to,enhances the staff's enthusiasm and creativity.Then improve the overall working efficiency of the organization,is an important intangible asset of the enterprise,It is also the guarantee that the enterprise can develop continuously and benignly,many enterprises have given certain attention to the enterprise culture construction.However,with the change of the business environment and the change of the enterprise's strategic goals,the original enterprise culture no longer matches the enterprise's development and construction.Even to a certain extent,it hinders the further development of enterprises,so it is an important work to optimize and adjust the original enterprise culture in the process of strategic transformation.Taking CC company as the research object,this paper analyzes the enterprise culture of CC company,finds out the existing problems and analyzes the causes of the problems,then puts forward the plan of enterprise culture optimization based on the management environment and strategic transformation.Firstly,this paper introduces the research theory of enterprise culture and enterprise culture optimization.This paper firstly introduces the research theory of enterprise culture and enterprise culture optimization at home and abroad,mainly through the empirical analysis,reviews the development history of CC steam transportation company,deeply analyzes the present situation and problems of its enterprise culture construction,and optimizes the enterprise culture content of CC steam transportation company in combination with the current change of operating environment and its strategic transformation target.And from the material culture,behavior culture,institutional culture and spiritual culture four aspects from the table and inside,from the shallow to the deep,put forward the feasibility of the optimal implementation of enterprise culture.Finally,in order to ensure that the enterprise culture optimization can be carried out smoothly,three aspects of organizational,financial and technical safeguards are proposed.