IPA Analysis Of Residents Experience In Rural Tourism In Xunlong River Eco-town

In the age of experiencing the economy,tourism will become more and more experiential,which will prompt people to pursue more diversified and personalized accommodation.With the introduction of the National residential standard,this is both an opportunity and a challenge for domestic rural tourism residential development.In this paper,the author chooses the village tourist residence in the eco-town of Xunlong river in Changsha county as the survey site,takes the owner of the residential residence and the visitors who stay in the residential residence as the research object,and constructs the evaluation system of the experience factors of the rural tourist residence residence,in combination with the standard of residential residence and the evaluation index of domestic rural tourism residence.By using the software statistics method and IPA analysis method to analyze and statistic the data from the questionnaire,four basic conclusions are obtained:(1)understand the basic characteristics of tourists;(2)through sorting the importance of indicators at all levels,the results show that tourists mainly focus on good communication with the host,rural catering experience,rural customs experience,infrastructure,room security privacy and sound insulation effect and building environment experience;(3)although the tourists feel that the reasonable price of the rural tourist lodging is worth something,but the overall lack of uniqueness;(4)through IPA analysis,the indicators of environment and facilities experience,health and service experience,safety management experience and theme characteristic experience of the residential quarters in xunlonghe ecological town need to be improved,maintained,low priority and oversupplied.According to the above results,it is concluded that xunlonghe eco-town has some problems,such as ignoring the demand,weak service consciousness,single mode,lack of characteristics,fuzzy positioning,lack of marketing ideas,factors constraints,lack of government support,and so on.then,according to the problems,it puts forward some corresponding suggestions,such as paying attention to customer demand,improving service,highlighting the creative characteristics,building brand,innovating marketing methods,positioning accurately,increasing policy support,breaking through constraints,and so on.I hope the research and analysis of this paper can bring reference value in promoting the transformation and upgrading of xunlonghe eco-town residential quarters.