The Financial Strategy Research Of WD Company's Light Asset Operation Mode

Light assets mode is a value driven model of capital operation strategy is that enterprises in the capital expansion,the intellectual capital as the foundation,reduce capital investment,establish the brand,goodwill,and make full use of limited resources and internal competitive advantage,to borrow other people's resources,with the lowest the capital investment to achieve the strategic management model of enterprise value maximization.WD company is an excellent enterprise in China's real estate industry.It is also the first batch of enterprises transforming to light assets under the background of declining prosperity of China's real estate industry.It began to transform into the light asset operation strategy mode in 2015.Now,WD company's light asset operation strategy has achieved initial success,and the strategic transformation is more successful.This paper takes the WD company as the research object,based on the related theories of operation and financial asset light strategy,the operation mode of heavy asset WD company under the financial strategy and financial problems were summarized,summed up the reasons and advantages of WD company restructuring and asset light,further analysis of the transition from financing,measures investment and working capital management three financial strategy,and then on two aspects after the transformation of some financial data assets and lighter compared to the transformation of heavy assets evaluation.It provides the decision-making basis for WD company to further improve the financial strategy under the light asset operation mode,and also has important reference significance for the relevant enterprises to establish the light asset operation mode and improve the financial strategy.The study found that WD company in the operation process of asset light,not only makes the output of their brand effect,also greatly reduces the risk of operation and management and financial costs,enhance the stability of cash flow,is a successful real estate industry business transformation case.According to the case study and analysis of WD's asset light operations,mining behind the successful development of the transformation of more deep,is worth us to reflect on issue,at the same time as the management mode of enterprises in our countryto asset light transition strategy planning,adapt to the increasingly fierce market competition environment,enhance corporate value to provide some reference and suggestions.