Study On Transformation Of JNNS Bank Network Management And Management

With the advent of the era of mobile Internet,the traditional banking service channel has faced the dilemma of transformation and development.How the traditional banking outlets by the transformation of the service function,so as to better fit the user's actual consumption,all-round to provide users with safe and convenient financial services have become the major banks need to focus on solving problems,at the same time,as the competition intensifies,the rapidly changing economic environment,science and technology and constantly improve the level of bank outlets has been unable to to adapt to the era of Internet banking development,JNNS bank branches to seek further development in fierce competition,network transformation is imminent.The transformation of JNNS bank branches still exist unreasonable layout,marketing staff level is not high,the lack of innovation of Internet technology and other issues,the transformation of JNNS banks through the network transformation to improve the basic network management level,to adapt to the Internet financial development trend,to achieve their own development.This paper uses the methods of literature research,investigation,in view of the above problems are studied,puts forward the direction of transformation of the next step that is intelligent,community and light,at the same time,learn from the successful cases of domestic and foreign commercial bank branch transformation clear strategy,optimizing network resources,enhance the core competitiveness of branches,provide support for the development of banks.This paper first analyzes the theories of marketing management,core competitiveness theory,service profit chain model and so on,which lays a theoretical foundation for this study.Secondly,this paper analyzes the social environment and industry environment of JNNS bank transformation,laying the foundation for future research.Then,the status evaluation and analysis of JNNS network is carried out.On the basis of introducing the basic situation of JNNS bank,the model is set up,and the problems of network network and network management are evaluated and analyzed.Thirdly,it is the experience and Enlightenment of bank network transition at home and abroad.It summarizes the experience and summary of bank network transition at home and abroad,and summarizes the Enlightenment of its network transformation,and provides reference for the transformation of JNNS network.On this basis,this paper puts forward the suggestion of JNNS network transformation path.First,it carries out SWOT analysis to clarify its internal advantages and disadvantages,external opportunities and threats,and then clarifiesthe direction of its network transformation goal,and puts forward its network transformation scheme.Finally,the relevant safeguard measures,mainly from the marketing concept,service concept,financial management,staff training,performance appraisal and other aspects of the safeguard measures.