Application And Practice Of Exhibition Design In Tourism Promotion In Hancheng City

Shaanxi,as a tourist province,has a unique resource advantage.However,for a long time,Shaanxi's promotion of tourism resources has lagged behind other provinces.Lack of necessary attention and application to the prominent role of exhibition design in tourism promotion activities.But the reality is that exhibition design,as a new type of busi ness to promote the development of urban tourism,has been widely valued and considered by the industry.Excellent exhibition design can fully demonstrate a city's cultural influence and comprehensive competitiveness,promoting the depth of urban tourism p romotion and development.On the basis of the review of the theory of the exhibition design,this paper analyzes the problems and causes of the tourism exhibition design in Hanc heng.According to the research of this paper,it is considered that,in order to enhance the exhibition level of tourism in Hancheng,we must combine the objective reality of Hancheng tourism culture,closely adhere to the regional and cultural characteristics of Hancheng tourism culture,and use the concept of innovation to enrich the expression techniques and unify the image inside and outside the exhibition space.Provide the necessary image display platform for the development of tourism in this city.In this research,the in-depth exploration of the cultural commonality of tourism resources in Hancheng will help Hancheng tourism exhibition design to integrate the unique design concept,express its cultural characteristics in a variety of ways,and effectively enhance the brand image of Hancheng tourism resources.