Research On The Transformation And Upgrading Of China's Department Store Industry Based On Supply-Side Structural Reform

With the development of economy,people's living standard has been greatly improved,the department store industry gradually into the life of the residents,it is difficult to become a part of the daily life of residents in the division,in the wholesale and retail industry in a leading position in the long term.In recent years,people's purchasing power increased,the department stores and supermarket chains are blindly expanding their scale,leading to the emergence of a large number of products and the stock market,and the rapid development of electronic commerce and the rise of the traditional general merchandise industry market share suffered huge impact.Based on the national supply side structural reform background,based on the analysis of the general merchandise industry in 2016 the total sales of Chinese area "data,pointed out that in 2016 China's most department stores have sales decline.China's traditional department store industry is now in development situation is extremely serious,China's department store industry competition in the blind expansion under the condition of increasing,unreasonable layout makes the market concentration is too low,and the cost of goods with economic growth and increase gradually,gradually increase the sale price of the commodity,commodity homogenization phenomenon is serious,lack of innovation,lack of its own brand at the same time,the commodity structure of general merchandise industry lack of rationality,mode of operation and low efficiency,in the dual influence of the political environment and economic environment,domestic consumption level can not effectively improve in a short period of time,is expected to close in the next wave of the retail industry will continue.Therefore,how to transform and upgrade the Chinese department store industry under the background of supply side structural reform has become the main topic of this paper.In this paper,China department store industry as the research subject,analyzes and expounds the face of Chinese department store industry environment and the status quo,to find out the factors restricting the development of the China department stores,from Japan and the UK advanced management mode and experience,through the comprehensive collection of the literature,using the research methods of comparative analysis,data analysis and cost analysis the foreign advanced experience,enlightenment to Chinese,then the China department store industry is proposed to locate the consumers,develop brand name products,accelerate the customer first-class experience in culture,build the core competitive advantage of widening the gap,a series of suggestions to improve the management level and take strong chain development road,and from the retail model,the transformation and upgrading of the department store industry development system of supply chain and business model,for the China Department The development plan of the industry provides the theoretical basis and the realistic choice,has the general theory significance and the practical significance in the actual transformation and upgrading.