Research On The Transformation And Upgrading Of Buyi Village Tourism In Zhenshan Village Under The Supply Side Reform

In recent years,with the care and help of the party and government departments at all levels,the tourism development in ethnic villages has ushered the peak period.The development of tourism in ethnic villages can not only alleviate a series of problems caused by the unbalanced development of regional economic,but also can provide strong support for the implementation of the rural revitalization strategy.In addition,whether in promoting Chinese traditional culture or in enhancing the economic dividends of remote areas,developing tourism in ethnic villages is the best choice.However,with the rapid and utilitarian development of tourism in ethnic villages,there are also a series of problems that cannot be ignored,like the outdated supply concept,and the concept of tourism development is conservative and hasn't any characteristics.What's more,the supply structure is single and the tourism industry structure lacks linkage;The effective supply is insufficient,the tourism facilities and planning homogenization are serious;supply levels are low,tourism consumption demand can not be satisfied;the tourism supply and demand is mis-matched,the present tourism product supply is imbalanced,etc.If the above problems can not dealt in time,they will seriously restrict the sustainable development of tourism in ethnic villages inevitably.On account of this,it is imperative to carry out the transformation and upgrading of tourism in ethnic villages.Transforming the tourism development model of ethnic villages,adjusting the tourism industry structures,optimizing the tourism supply modes,improving the quality of tourism products and creating a high-end and comfortable service level in ethnic villages,all of these measures will promote the transformation and upgrading of tourism in ethnic villages.In addition,the structural reformation of the supply side will also promote the transformation and upgrading of tourism in ethnic villages.On the one hand,it can satisfy the consumers' yearning for good tourism demand after they enter a new era.On the other hand,it can encourage tourism enterprises to pay more attention to the economic efficiency,social efficiency,cultural benefits and ecological efficiency,in order to achieve the unified development in the ethnic villages.This paper has five chapters in the middle part in addition to the introduction and conclusions.The first chapter is the theoretical basis of related research,which defines related concepts and expounds relevant research theories,both of them provides a solid theoretical basis for the subsequent research.The second chapter focuses on the structural mechanism of supply-side reform and the mechanism of tourism development in ethnic villages,which elaborates the opportunities and favorable conditions brought by the supply-side structural reform for the tourism development in ethnic villages.The third chapter is the impact of the supply-side structural reform on the development of tourism in Zhenshan Village and its internal connections.The fourth chapter expounds the basic situation of Zhenshan Village,and issues research questionnaires,The analyzes and summarizes of the collected data and relevant research data,discusse the current tourism development status of Buyi Village in Zhenshan Village,and find out the reasons for the imbalanced tourism development in Buyi Village in Zhenshan Village.The fifth chapter aims at the current problems of the tourism industry in Zhenshan Village,and designs new pattern routes to explore the necessity and feasibility for the transformation and upgrading of the tourism industry in Buyi Village.This paper takes the supply-side structural reform as the research perspective,and explores the current mis-matched inducements between the supply of tourism products and the consumption demand of tourists in the tourism development of ethnic villages in China.Taking Zhenshan Village,Shiban Town,Huaxi District,Guiyang City as a sampling point,under the background of structural reform on the supply side,through lucubrate and intensive study and discussion on ethnic village tourism,the paper finally summarizes the internal and external influences that restrict the healthy tourism development in ethnic villages,and innovates the concept of tourism development supply,adjusts the tourism industry supply system,excavates the supply characteristics of tourism facilities,improves the supply category of tourism products,and optimizes the supply methods of tourism products,etc.Through the above countermeasures and suggestions,I sincerely hope these suggestions and measures can help promote the sustainable tourism development in ethnic villages.