Research On Countermeasures Of Tourism Product Development In Kaifeng City

Tourism product is an important index to guarantee the development of tourism.The upgrading and upgrading of tourism products are of vital importance to the healthy and sustainable development of tourism.Kaifeng is China's first batch of historical and cultural city,seven dynasties,has a long history and culture is very rich in tourism resources,and take the lead in the country to advocate the concept of "culture +",the concept of cultural industry development innovation model leading role,through the involved in the construction of cultural projects,establish business new development model of industrial convergence,strive for the construction of kaifeng,international cultural tourism name and promote the important base of "going out" of Chinese culture.In 2017 in kaifeng city accumulative total tourism 58.626 million,up 15.4% from a year earlier,tourism comprehensive income totaled 48.32 billion yuan,up 21.2% from a year earlier,the index hit a record high,overfulfilled annual target tasks.However,with the rapid development of tourism economy,the development of tourism products presents problems such as simplification,homogeneity,small scale and insufficient cultural connotation.With the implementation of zhengzhou-kaifeng integration and strategy of the central plains economic zone to a national strategy,especially for the construction of the free trade area in henan kaifeng area,kaifeng tourism came to a new historical turning point,tourism products also faces both development opportunities of superposition policy and opening to the outside world,the regional cultural tourism development challenges.This article through literature inquiry and market analysis method.First analyzing kaifeng tourism product development present situation,then through the market survey and questionnaire analysis,the collected data on demographic characteristics and travel behavior characteristics and tourism product satisfaction analysis,market analysis conclusion,again at market analysis combined with the perspective of the government and tourism enterprises put forward the problems of kaifeng tourism product development at this stage,according to the problems existing in the find countermeasures of kaifeng tourism product development,put forward strengthening personnel training,attaches great importance to the tourism product development,innovation,upgrade,new elements to build tourism products,tourism products and develop tourism products international market five countermeasures.