Research On The Countermeasures Of Kaifeng Cultural Tourism Industry Development

From the perspective of national comprehensive competitiveness,the cultural soft power is a kind of strength which has been identified with influence.With the huge potential,cultural consumption scale growth has been accelerating in worldwide.Leading the new normal,the cultural industry is gradually replacing the traditional manufacturing and financial services industry as a high-quality industry with great potential and rapid development.As the first batch of historical and cultural city issued by council state for being the capital of last eight dynasties,with its rich cultural tourism resources,Kaifeng take the lead in put forward the concept of "Culture Plus" in the country,leading the cultural industry development innovation pioneer.With the construction of cultural project,Kaifeng explores business integration development pattern,with the goal of the construction of international cultural and tourist city and the important base of "going out" of Chinese culture.In 2015,the proportion of the tertiary industry of Kaifeng is higher than the secondary industry for the first time,and it formed a pattern of 321,that the proportion of the industries high to low is the tertiary industry,secondary industry and the primary industry in the whole province.In 2016,the added value of cultural industry in Kaifeng accounted for 5.6 percent of GDP,higher than 2.1 percent nationally.Particularly,the proportion of cultural tourism has been increasing in the proportion of value-added of cultural industries.However,the cultural tourism industry of Kaifeng has the disadvantages of inadequate development and inadequate supporting facilities.With the implementation of Zhengzhou-Kaifeng integration and strategy of the Central Plains Economic Zone up to a national strategy,especially for the construction of the free trade area in Henan.The cultural tourism of Kaifeng is faced to the new historical turning point,both development opportunities of superposition policy and opening to the outside world,the regional cultural tourism development challenges.Using SWOT analysis method,the first part analyses internal conditions of cultural tourism industry of Kaifeng,namely,competitive advantages and disadvantages,and emphasis on unique historical and cultural resources of Kaifeng,with cultural tourism companies as a case,analyses the disadvantages of cultural tourism industry of Kaifeng,such as bad system mechanism of national scenic area,underdevelopment of cultural tourism industry in Kaifeng,and unformed of the cultural tourism industry chain,etc.The second part analyses the external environment of cultural tourism industry of Kaifeng,that is opportunities and adjustment,in the face of superposition opportunities such as free trade environment,development of Zhengzhou-Kaifeng integration,and construction of deputy center city of Henan province,the challenges brought about by the environment of culture,in deep research on how to turn the advanced concepts into the development impetus of industry economic,and then put forward countermeasures for cultural tourism industry development in Kaifeng,such as concrete means of financial innovation,and recommendations to cultural project construction as the gripper,with financial innovation as the breakthrough,focusing on the cultivation of talents to promote the cluster development of cultural tourism industry in Kaifeng.