Study On Cash Flow Risk Management Of QQKJ In The View Of Value Chain

In recent years,influenced by the transformation and upgrading of the national macro-economy and the value chain,more and more enterprises use the value chain management to optimize the allocation of resources so as to maximize their corporate value.In the chain of enterprise value chain,cash flow as the body's “blood” throughout.If the cash flow in the enterprise value chain unimpeded,then ensure the smooth operation of the enterprise value chain to create value for the enterprise;if the cash flow in the value chain activities,it hinders the normal operation of the enterprise value chain activities,There is a certain risk of cash flow,and may even damage the enterprise value.Therefore,the steady operation of cash flow plays an important role in the smooth progress of the enterprise value chain activities.As a liquor company,due to its large liquidity,regional distribution,long industrial chain,and single product classification,liquor companies face greater market competition and there is a certain degree of cash flow risk.If you only rely on traditional cash flow risk management,you cannot prevent cash flow risks well.This article combines the value chain with the cash flow risk,takes QQKJ company as the research object,analyzes the value chain theory and the cash flow risk theory,emphatically explores how the enterprise identifies the cash flow risk from the perspective of the value chain,Assessment,control.First of all,by analyzing the background and significance of the research,we sort out the relevant research both at home and abroad to determine the research framework;secondly,we introduce the related concepts and theoretical basis,including the value chain theory,cash flow risk theory,value chain;thirdly,taking QQKJ as a case company,this article uses the financial index method and the comparative analysis method to identify and evaluate the cash flow risk inside and outside the QQKJ Analyzes the main cash flow risk inducement in the internal and external value chain of the enterprise;finally,on the basis of identification and evaluation of cash flow risk of the cashmere in QQKJ company,considering the cash flow risk inducement,put forward the control measures of internal and external cash flow risk,hoping to have some reference to our country's similar enterprises in cash flow risk management.