Research On The Driving Factors And Performance Impact Of Green Manufacturing In Traditional Manufacturing Enterprises

The green upgrade of traditional manufacturing enterprises is an important measure for China to take a comprehensive and coordinated development of the economy and the environment.It is an inevitable requirement for China to achieve intellectual development in China.Because traditional manufacturing companies,as an important part of China's industrial economy,are facing serious oversupply problems due to the setting of green barriers,carbon tariff barriers,and technical barriers and domestic consumption escalation in domestic and foreign markets,it is necessary to comply with the government's needs.The call for supply-side reform,improvement of product supply structure,and improvement of product quality for transformation and upgrading,and the related research on green innovation are imminent.Due to the lack of systematic integration of the causes and effects of green innovation in China's local traditional manufacturing enterprises,so the research on the driving factors and performance impact of green manufacturing in traditional manufacturing enterprises has important theoretical and practical significance.On the basis of the existing theoretical research results,this paper analyzes the driving factors of green innovation in traditional manufacturing enterprises and the impact of green innovation on corporate performance.From the theoretical perspective,three key factors influencing green innovation are proposed: market orientation,organizational redundancy,and managerial environmental concern.Combining theoretical and empirical research at home and abroad,establish the driving factors of green innovation in traditional manufacturing companies and the theoretical model of the relationship between green innovation and corporate performance,and propose relevant theoretical hypotheses.On this basis,using traditional manufacturing enterprises in Anhui Province as a sample,questionnaires were collected through a combination of online and offline methods to collect data,and software SPSS 17.0 and AMOS 21.0 were used to test the theoretical model of the consequences of green innovation.The conclusions of the study further propose relevant suggestions for promoting the green innovation of traditional manufacturing enterprises from the perspective of government departments and enterprises.The results show that the market orientation of traditional manufacturing companies,environmental concerns of managers,and organizational redundancy all have a significant positive impact on green innovation;the traditional role of green manufacturing innovation in manufacturing companies does not have a positive effect on corporate economic performance,but green product innovation The positive impact of economic performance is more significant;the green innovation of traditional manufacturing companies has a positive impact on the company's environmental performance.