The Ecosystem Evolving Driving Factors And Empirical Study Of E-commerce Platform Enterprise

With the popularization and application of e-commerce,it has become a necessary task to study the operation mechanism of e-commerce platform enterprises.For modern enterprise construction,the traditional simple chain development model has lost its competitiveness and evolved into a competition between enterprise ecosystems.The ecosystem was larger and more robust,the stability was stronger,and the ability was stronger to resist risks,which will help reduce operating costs and improve Marginal product benefits.Therefore,exploring the ecosystem evolutionary driving factors of the e-commerce platform enterprise is a task for managers to handle well management affairs.Firstly,according to the background and development trend of e-commerce development,this article combed the development venation of the e-commerce platform enterprise ecosystem,including the necessary conditions,operational mechanism and performance characteristics of constructing the ecosystem.Secondly,according to the evolution path and performance characteristics of the e-commerce platform enterprise ecosystem,a mathematical model with dynamic growth is constructed,and the important driving factors in the evolution process are analyzed and extracted,and the relationship between driving factors and ecosystem evolution is analyzed,even seven important driving factor levels of ecosystem evolution are summarized.Then,using expert scoring method,questionnaire survey method and semi-structured interview to identify and verify the factors,22 items were set to measure the driving factors,at the same time,using statistical management software SPSS 16.0 to conduct empirical analysis on the data,we got the conclusion that market control,technology transformation and information sharing of core enterprises,external social reputation,government support and market competition,and internal technical and economic benefits in the enterprise ecosystem of e-commerce platform have important promoting effects on enterprise development.Finally,the conclusions are discussed in management and some important development suggestions are put forward.In short,this paper identifies and extracts the driving factors of ecosystems evolution from the micro level,and puts forward the management measures and development suggestions of e-commerce platform enterprises from the macro level,revealing the importance of constructing the eco-system operation mode of e-commerce enterprises,which provides a good reference for healthy,green,rapid,stable and sustainable development of enterprises.