Marketing Strategy Study Of Haikou Argriculture&Industry&Trade (LuoNiuShan) Co.,Ltd Agricultural Products

With the acceleration development of reform and opening up,China's economic and social development has entered a new stage.Supply side vigorously promote structural reform will promote transformation and upgrading of domestic industries,and our country as an agricultural country,to realize agricultural modernization,not only to seize the historical opportunity,speeds up the industrial transformation,but also attaches great importance to the transformation of the agricultural products marketing strategy.Haikou Agriculture&Industry&Trade(LuoNiuShan)Co.,Ltd.relying on Hainan Island unique geographical location advantages,and vigorously expand the agricultural market with Hainan "vegetable basket" green pollution-free provinces in the world based on Hainan,the radiation,the well-known international.Due to the influence of marketing strategy factors,the sales status of agricultural products is not ideal,and there is still a big gap between them and the target.Based on the above background of the article,marketing strategy study of LuoNiuShan agricultural products.Appearing in marketing based on the basic theory of marketing strategy,According to some supermarkets in Haikou city and its surrounding villages and towns and the questionnaire survey to farmers market consumer market research,analysis and using the research results as the basis,on the basis of recommendations related strategy transformation.Firstly,Summarize and analyze the common marketing strategies of China's domestic agricultural products market.Based on the analysis and comparison of the basic theory,the marketing strategy of the agricultural products in the latter is discussed.Second,Analysis of LuoNiuShan down the industrial chain of agricultural products marketing and the marketing strategy of the plates,summarizes the agricultural product marketing strategy characteristics of the sector,to discriminate between the domestic agricultural market marketing strategy,as well as the similarities and differences of shortcomings.Finally,Combined with the present of Hainan province and the economic and social development situation at home and abroad,especially in recent years,food safety problems of the stormy,LuoNiuShan product marketing strategy,and give a conclusion,the same time,give proposals concerning the feasibility of strategy transformation.