Study On Household Financial Assets Choice Of Farmers In Shaanxi Province

With the rapid development of China’s economy, people’s living standards continue to improve. The household assets portfolio and the form are also more and more diversified.Although the income gap between urban and rural residents is relatively large, but the family financial assets of rural residents is still very important. In this paper, the current situation of rural household financial assets distribution in Shaanxi province is described, and the factors that affect the selection of financial assets are analyzed; Based on the questionnaire survey data of farmers, Using descriptive statistics to analyze the current situation of rural household financial assets selection in Shaanxi province, Combined with theoretical analysis, the empirical model is proposed. Through the use of Amos20.0 software, combined with the structural model analysis method, the key factors that affect the selection of financial assets of farmers are defined. Draw the following conclusions:(1)At present, Farmers in Shaanxi province are mainly assets in kind, Household electrical appliances and agricultural investment is the largest proportion of the other two kinds of real assets investment, the real estate investment reached maximum, and the average reached 9.21 million Yuan. In addition, farmer’s financial assets is mainly bank deposits,accounting for more than 80% of its total assets, in other high-risk financial assets covered less, and the farmers on the awareness of the risks of financial products is not high, therefore do not have the basic conditions for investment and the purchase of financial products.(2)According to the peasant household financial assets selection theory and descriptive analysis of survey data, It is found that the sex, age, education, income, financial assets and the degree of financial assets will influence the structure of family financial assets. But the descriptive analysis cannot overcome the effects of other factors, which can only show the impact of a single factor on household assets selection. Therefore, according to the conclusion of the descriptive analysis, 7 related assumptions are put forward.(3)Through the structural model equation validation, fitting path analysis, the understanding of financial assets, education, income through the significant test and analysis,And income of the choice of the best fitting weight, the degree of financial assets to understand the second, the degree of impact of the minimum degree of education; Thebearing capacity of the risk, the concern of the financial assets and the age of the farmers have no significant impact on the choice of financial assets.(4)Through the effect analysis, there are "single effect", "substitution effect" and "wealth effect". A farmer in the selection of financial assets is relatively single, mainly concentrated in the bank deposits, other high-risk financial assets covered less; Farmers in the bank deposits and bank financial products, there is an alternative relationship; When farmers’ wealth increases, the first consideration is to increase the investment of bank deposits, the higher the risk of investment is less.(5) Based on the above conclusions, this paper puts forward some related policy recommendations. Including, strengthen the implementation of rural policy implementation;enhance the financial awareness of rural residents; Build financial products for farmers in the area; improve the level of education of farmers.