Study On The Consumption Behavior Of Chinese Tourists To Thailand

With the continuous development of Chinese economy,more and more Chinese people choose to travel abroad.The consumption capacity of Chinese tourists abroad has drawn widespread concern all over the world.The number of Chinese tourists to Thailand and the revenue they generate have continued to grow,which is of great significance to the steady development of the tourism market in Thailand.The main research method of this thesis uses the questionnaire survey to conduct investigation on Chinese people who travel with purchase.capacity in Thailand,in order to know more about the motivation,the basic personal characteristics and the characteristics of purchasing behaviors of Chinese tourists to travel to Thailand.Therefore to find out the characteristics of tourism and consumption behaviors of Chinese tourists traveling to Thailand in Thailand's tourism market.Based on the analysis of the questionnaire survey,it shows that to help both Chinese and Thailand tourism management departments and related tourism enterprises to conduct more targeted publicity and promotion,to better target markets,to provide necessary tourism services of Chinese tourists,so as to enhance the attractiveness and competitiveness of Thai tourism in the Inbound tourism market.