A Study On The Behavior Of Homestay Tourists In Zhejiang Deqing From The Perspective Of Postmodernism

With the continuous development of the national economy and the continuous enrichment of people's travel experience,the traditional public tourism can hardly meet the tourism needs of people who pursue individuation,pay attention to emotion and experience.The post-modern tourism,which is highly individualized,emotional,experiential and constantly developing,has been paid more and more attention by people.Absolutely the home stay tourism,which has been developing rapidly,is undoubtedly one of the most popular post-modern tourism forms at present.Driven by the market,the number of home-stay tourism accommodation is growing,more and more tourists choose to experience rather than sightseeing,vacation or other reasons for the main factors of home-stay tourism activities.As a new form of tourism which integrates minority,individualization,experience,emotion and daily life,more and more places are aiming at home-stay tourists.The study of post-modernism started earlier and had an impact in many fields.However,the time of post-modern tourism is short,and the existing researches focus on the definition and characteristics of post-modern tourism,and there are few studies on the tourism form of post-modern tourism and tourist behavior.At the same time,as an extension of rural tourism,the existing studies mainly focus on the development and influence of home-stay industry,managers' attitude and behavior,tourist experience,marketing,subject-guest relationship,etc.There are few systematic studies on the behavior of home-stay tourists.On the basis of systemizing and explaining the relevant research and theories and practical achievements at home and abroad,this paper tries to find out the characteristics form in-depth research about tourist motivation,behavior,satisfaction,use perspective of post – modernism,to enrich the research content of post-modern tourism and home-stay tourist behavior.Based on this,the paper is divided into six chapters,as follows:The first chapter introduces the background,research significance,research content and method,technical roadmap.The second chapter arranges,summarizes and discusses the research contents,methods,conclusions and deficiencies of domestic and foreign scholars.In order to find the intertwined points between the main bodies,and provide the relevant theoretical basis for the subsequent empirical research.The third to fifth chapters are the main contents of this paper.They introduce the case situation,data acquisition,investigation,analysis process,sample demography attribute information,analyze travel motivation,information acquisition channel,reservation behavior,travel partner selection,the activity,satisfaction,the willingness to stay again,and points out the post-modernism behavior characteristics of the tourists in Deqing.As well as the demography attribute to the motive,the activity choice difference influence.The sixth chapter summarizes the research content,summarizes the research conclusions,points out the shortcomings of this study,and puts forward some suggestions for the development of the Deqing residence.The main conclusions of this paper are as follows:(1)Among the tourists in Deqing,women are more,younger,but the educational level is higher,the monthly income is mostly in the middle and high level,the city of Yangtze River Delta is the main source of tourists.At the same time,most tourists choose to travel with relatives and friends,travel time short.(2)The information that tourists get from Deqing residents is mainly introduced by relatives and friends.Word-of-mouth information is very important.At the same time,modern mobile communication tools and social software are used to obtain information and book lodging.(3)Want to relieve pressure,relax body and mind become the main motivation of tourists,enhance the feelings of relatives and friends,enhance the fun of family,have beautiful natural scenery around the residences,increase their own travel experience,and want to leave the life of the same for a while,satisfy the desire for leisure also accounts for a large proportion.(4)Different demographic attributes have certain influence on tourists' motivation and choice of activities.Motivation and choice of activities highlight the characteristics of post-modern tourism,such as individualization,emotional exchange and individual experience.(5)The total satisfaction of Deqing residents was 4.01,satisfied,but still affected by the demographic properties of tourists.The satisfaction of high degree of education,management,empty nest or single stage,public servants was higher.Health conditions and comfort were considered as the most important factors,but the most satisfactory was the pleasure of body and mind,the satisfaction of traffic conditions is poor,poor entry and parking difficulties are the main problems of tourists.However,they have higher willingness to stay again and recommend.