Suggestion On Problems And Countermeasures Of Rural Ecotourism Development

The Report of the 19 th National Congress of the Chinese Communist Party has completely stated the strategic deployment of accelerating the reform of ecological civilization system,pushing forward the green development and establishing a beautiful China.The Report clearly pointed out that the modernization we are to construct is the one that is harmoniously coexisting between human and nature,which aims at not only creating more material wealth and spiritual values to meet people's increasing need for a better life,but providing more ecological products of high quality for people's desire for beautiful ecological environment.What we need is not just the golden hills but the green mountains and clear waters.And to establish the green mountains and clear waters means the good environment and ecological health must be guaranteed.The countryside(rural)eco-tourism industry plays an important role in the construction of beautiful China of Socialism with Chinese characteristics in the New Era.It is also one of the most important parts of the ecological civilization construction.As mentioned in the state governance of Xi Jinping,the General Secretary of the Party,the excellent traditional culture is the root for the inheritance and development of a country and a nation.Thus We should adhere to the rules by studying the history as a mirror and making ancient things sever today when attempting to integrating the traditional cultures with the modern ones.Tourists can sense the enjoyment of tourism with the combination of traditions and modern elements when the integration of featured cultural resources with the eco-tourism is successfully done/made.This paper will study the current situation(circumstances)and practice of the eco-tourist industry development both at home and abroad,by taking Wulijie Town of Yongchun County,Fujian Province as an example,and will analyze the mode of integrating the tourist attractions,traditional featured products,traditional customs and art of architectures,with the Country Eco-tourist industry.This paper will also mention/point out the problems in the Eco-tourist industry development and provide the solutions as well.Some detailed suggestions are also given in the paper for the better development of Eco-tourist industry in Yongchun County.This paper aims to explore the innovative ideas of integrating rural featured cultural resources with rural eco-tourism industry,and to enhance the important role of featured cultural resources that will play in eco-tourism development.