Research On The Optimization Of Consumption Structure Of Rural Empty Nest Elderly

Since the reform and opening up,great changes have taken place in the rural areas of our country,mainly reflected in three aspects:the adjustment of economic structure,the change of people's ideas and the improvement of social life.The implementation of the development of city and the deepening of family planning this important decision,as in the past has changed people's way of life,family miniaturization phenomenon gradually increased,the rural empty nest family also appears more and more exist.In the analysis of the consumption economy,the most important thing is the study of the consumption structure.Empty nest elderly consumption structure can reflect the quality of their social life and the social and economic situation.By studying the characteristics Empty Nester consumption structure and its change for analysis of potential causes,one can predict their consumption patterns at the same time,on the other hand can provide some suggestions for the macro adjustment of the economy,provide guidance for micro adjustment and economic.With the increasingly in-depth development of the market economy,the economic development of Jiangxi province's consumption structure has changed from production oriented to demand oriented transition,especially the large number of Empty Nester is with great potential consumer groups,the change of the consumption level and consumption structure in their strongly restricts the production and product structure change the.Therefore,analysis on the consumption status of Empty Nester in social life,to provide suggestions for the adjustment of consumption structure is optimized further,to improve the quality of farmers consumption,the consumption mechanism of the establishment and expansion of Jiangxi,the adjustment of economic structure optimization has a very important significance.This paper starts from the theory analysis,the consumption structure rationalization and optimization of consumption structure comparison,combined with the results of empirical analysis,that the optimization of the consumption structure of Empty Nester needs from the following aspects:from Jiangxi province Empty Nester income perspective,the need to increase the income of the family income and wage income increase.From the aspect of the price factors of empty nest elderly,we need to optimize the food structure,so as to provide theoretical support for the adjustment and implementation of macroeconomic policies,which is also the innovation of this paper.In research methods,this paper analysis on the consumption structure of Empty Nester clustering,research methods and take Empty Nester consumption structure compared with the developed provinces,using the comparative method which will highlight the lack of consumption structure of Jiangxi province Empty Nester,so as to provide suggestions for Empty Nester consumption structure optimization.