Research On The Behavior Of Rural Summer Tourists

In recent years,the rural tourism along the Taihang Mountain has developed rapidly.The number of tourists has increased greatly.Many villages got rich by developing tourism.These rural tourists are concentrated in summer and stay long time.In order to test whether tourists is summer tourists,Xiyagou was selected as a example.This paper collect data by tourists interviews and questionnaire survey,summarize the behavior characteristics of rural tourists through the data analysis,analysis the tourist motives of tourists.If tourists are summer tourists,then analyze the reason why the tourists choice Xiyagou.This study will enrich the theory of rural tourists behavior and the empirical study about the summer tourists.This study is beneficial to the development of Xiyagou and similar village in the Taihang mountain.This study is beneficial to the formation of taihang mountain summer resort.Research findings:The rural tourists are concentrated in zhengzhou.The tourists are mainly elderly retirees.The rural tourists drive to Xiyagou.Hotel shuttle is a special mode of transportation.word-of-mouth promotion is the main channel for tourists to get information.Tourists have high revisiting rate,long stay and low consumption level.Tourists will visit the surrounding scenic spots at the first time.The tourists mainly engaged in activities of their hobbies,including play mahjong,play CARDS,fishing,walking,etc.The tourists are very relaxed.Summer is the main motivation for tourists.The main reason why tourists choose Xiyagou to avoid the summer heat is because of the cool climate,good ecological environment,close proximity,low consumption,leisurely lifestyle and unique diet and scenery.